Brand Partner
Amazon
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2026 Holiday Schedule
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Sales
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Monthly Overview
Monthly
Partnership
Report
Partnership
Report
A brief overview of sales performance, ad investments, and upcoming growth opportunities.
BRAND PERFORMANCE REPORT · Loading…
Executive Summary
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Total Units
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Total Orders
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Average Order
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Units (Ads)
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Units (Organic)
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Units Sold by Month
Sales by Product (by Units)
| # | Product | Units | Units (Ads) | Units (Organic) |
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Marketing
Brand stewardship · Growth opportunities
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% Revenue Invested
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Amazon Fees
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% Units from Ads
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Ad Clicks
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Ad Impressions
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Inventory
Amazon · Last synced —
Reviews
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Overview
Month to date
Cosmette Skincare
Amazon
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Month-to-Date Revenue
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Active SKUs (with Sales)
Goal Tracker
Amazon
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Total Sales
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Total Units Sold
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Total Orders
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AOV
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Ad Spend
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ACOS
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MTD Organic Units
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MTD Organic Sales
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MTD Ad-Driven Units
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This month
MTD Ad Sales
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This month
Pending Orders
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Channel Breakdown (Month to Date)
| Channel | Ad Spend | Ad Sales | Units | Total Orders | Revenue | AOV |
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Ad Spend by Type
| Ad Type | # Campaigns | ACOS | Spend | Sales |
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Monthly Revenue Trend
Sales by Product (by Units, Month to Date)
| # | Product | Units | Units (Ads) | Units (Organic) | Conv% (Amazon) |
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Share of Sales
Sales by Quarter (completed quarters)
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ℹ Amazon orders (Newderm account), excluding cancelled, pending, Vine and removal orders — same rules as the rest of this dashboard. Inventory Available is today's figure (FBA + inbound receiving + seller-fulfilled − reserved), same as the Inventory page. The quarter in progress appears once it ends.
Brand Manager KPIs
Scored KPIs
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Brand-Specific SMART KPIs (2–3 per quarter)
Needs input — the quarter's 2–3 SMART goals from the strategy sheet (goal, target, due date, status).
Inventory
Amazon Products Cache · Days of inventory = sellable units ÷ (90-day purchased units ÷ 90)
Warehouse Snapshot
Total Units Available
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Units Allocated
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Units on Hand
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SKUs by Status
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OOS
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Critical
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Low
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Stable
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Healthy
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Unscored
OOS = 0 units available
Critical ≤30 days
Low 31–60 days
Stable 61–89 days
Healthy 90+ days
| SKU | Product Name | FBA | Qty at Medaltus (FBM) | Available | Days of Inventory | Status |
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ℹ SKUs with no purchases in the last 90 days aren't scored (no denominator to compute against) — shown as "Unscored," not miscounted into Critical or Healthy.
ℹ A SKU counts as out of stock on any day Available (total_quantity) = 0. Consecutive OOS days group into one incident; a later recurrence is a new incident, not a merge. Missing daily-log rows are skipped over rather than treated as a break in the streak. This log is only as complete as the daily history that's actually been logged.
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Sales
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◎ Draft
Monthly Overview
Monthly
Partnership
Report
Partnership
Report
A brief overview of sales performance, ad investments, and upcoming growth opportunities.
BRAND PERFORMANCE REPORT · Loading…
Executive Summary
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Edit the headline and summary text for this month's report. Month is resolved automatically (last full calendar month).
Headline
Left column
Right column
Total Units
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Total Orders
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Average Order
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Units (Ads)
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Units (Organic)
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Units Sold by Month
Sales by Product (by Units)
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Reviews & Ratings
Amazon customer reviews, curated monthly per product
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Marketing
Brand stewardship · Growth opportunities
Unit Sales by Product Category
Subscriptions
Subscribe & Save
Active Subscriptions
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Subscribe & Save Retention (90 Days)
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Active Subscriptions by Month
Brand Momentum
Last month
Reviews Collected
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Keywords with Organic Rank
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Sessions
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Performance by Product
Products still within their first 3 months of Vine enrollment are flagged — Vine can inflate session counts from reviewers rather than real shoppers during that window.
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Targeted Keyword Indexing Progress
Keywords with real rank movement shown first, then by rank — top 10.
| Keyword | Product | Organic Rank | Search Volume |
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What We're Tracking Next
Search-to-Sale Conversion
Connecting which specific search terms are actually driving purchases, not just clicks or impressions.
Review Sentiment Themes
Categorizing what customers are actually praising or flagging in review text, beyond the star rating alone.
Competitive Share of Voice
How Cosmette's organic and sponsored presence compares against category leaders for the same target keywords.
Key Performance Metrics
% Revenue Invested
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Amazon Fees
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% Units from Ads
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Ad Clicks
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Ad Impressions
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What's Been Accomplished
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Accomplished 1 — Title
Subtitle
Body
Images (up to 6)
Accomplished 2 — Title
Subtitle
Body
Images (up to 6)
Accomplished 3 — Title
Subtitle
Body
Accomplished 4 — Title
Subtitle
Body
Future Opportunities
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Opportunity 1 — Title
Subtitle
Body
Opportunity 2 — Title
Subtitle
Body
Opportunity 3 — Title
Subtitle
Body
Opportunity 4 — Title
Subtitle
Body
Opportunity 5 — Title
Subtitle
Body
Opportunity 6 — Title
Subtitle
Body
Events
Promotional event performance
Event Strategy
Amazon Prime Big Deal Days
Dates TBD
20%OFF
Promotional Strategy
Full catalog · Prime Exclusive Discount
Phase 01Lead Up
Prepare
01
Listings & SEO
Refresh listing content, images, and A+ Content to ensure maximum search visibility and conversion readiness before traffic surges.
02
Advertising
Gradually increase budgets 1.5–3x and bids 10%+ in the 7–14 days prior to warm the algorithm and activate event-specific campaigns.
03
Promotions & Pricing
Finalize Prime Exclusive Discounts and confirm all deals are submitted, eligible, and approved with sufficient lead time.
04
Inventory & Operations
Confirm FBA stock coverage, inbound timelines, and buffer inventory levels to prevent sell-outs during peak demand.
05
Creative & Storefront
Upload refreshed imagery and add promotional banners and curated storefront landing pages optimized for high-traffic event conditions.
06
Content Health Check
Resolve any listing suppressions, Q&A gaps, and negative review flags before traffic surges — a suppressed listing during Prime Big Deal Days is a direct missed opportunity.
Phase 02During
Execute
01
Real-Time Ad Optimization
Increase budgets 2–4x and bids 20%+ as CPCs rise. Reallocate spend to top performers in real time across all ad placements.
02
Deal & Buy Box Monitoring
Ensure all discounts are active and the Buy Box is stable. Resolve any pricing issues immediately — lost Buy Box is direct lost revenue.
03
Listing & Inventory Health
Monitor for suppressed listings and low-inventory alerts in real time to prevent conversion interruptions across the event window.
04
Performance Tracking
Watch sessions, conversion rate, ACOS, and sell-through velocity continuously. Make decisions from live data, not post-event analysis.
Phase 03Lead Out
Capitalize
01
Retargeting & Display
Run Sponsored Display ads to re-engage shoppers who viewed but didn't convert during the event window.
02
Listing Refinement
Update keywords and creatives using what actually converted during the event — real data is the best optimization input.
03
Brand Halo Expansion
Capitalize on new-to-brand traffic with cross-sell and complementary product campaigns to increase basket size.
04
Inventory Replenishment
Adjust restock strategies based on post-event velocity and new customer acquisition rates.
05
Review Acceleration
Activate follow-up sequences to drive organic review growth from event purchasers — the highest-quality acquisition window of the year.
06
Comprehensive Reporting
Deliver clear post-event analysis — what worked, what didn't, and how to capitalize on gains for the next event cycle.
Strategic Outlook
Prime Big Deal Days is one of the highest-traffic sales events of the year on Amazon. The brands that win invest in the 2–3 weeks prior and capitalize in the week after. Preparation, real-time agility, and disciplined follow-through are the three variables we control.
Big Spring Sale
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Executive Summary
Edit the title and summary shown at the top of this event report.
Title
Body
Total Units
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Total Orders
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Average Order
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Units (Ads)
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Units (Organic)
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Top Sellers — Units Sold
Prime Day
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Executive Summary
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Title
Body
Total Units
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Total Orders
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Average Order
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Units (Ads)
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Units (Organic)
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Top Sellers — Units Sold
Prime Big Deal Days
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Executive Summary
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Title
Body
Total Units
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Total Orders
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Average Order
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Units (Ads)
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Units (Organic)
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Top Sellers — Units Sold
BFCM
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Executive Summary
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Title
Body
Total Units
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Total Orders
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Average Order
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Units (Ads)
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Units (Organic)
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Top Sellers — Units Sold
Insights
Brand intelligence, product analysis, and listing health
Key Takeaway
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Data reflects last full calendar month
Total Sessions
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Blended Conv %
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Active SKUs (with sales)
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Top 50 Organic
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Peak Month
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Total SKUs
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Units Sold per Month — Amazon
Brand at a Glance
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This Month's Priority Actions
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Weekly Brand Analysis
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Listing Audit
Live listing copy · Title (≤75) · Item Highlights (≤125) · Bullets 1–5 · Description · Backend Keywords
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PPC
Sponsored Products · ACOS · Data-informed opportunities
Amazon Performance
Period
Ad Spend
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Ad Sales
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ACOS
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Total Sales
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TACOS
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Impressions
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Clicks
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CTR
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CPC
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Units (Ads)
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Avg. Sale per Unit
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Ad Spend by Type
| Ad Type | # Campaigns | ACOS | Spend | Sales |
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Product Performance — Last Month
| Product | Sessions | Units | Revenue | Conv% |
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ℹ Sessions/Units/Revenue/Conv% pulled live from the Business Report sheet, every product in the catalog.
What Good Looks Like — Benchmark Reference
Category ACoS Target
30%
TACoS Target
10–15%
Category Conv% Benchmark
15–20%
Keyword Coverage Status — Last Month
Keywords from Keyword Tracker with real sales or clicks on the Ad Search Terms report last month, and where each one currently lives in the listing.
| Keyword | Product | Ad Sales | Ad Clicks | Where in Listing |
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Search Terms — Last Month
Pulled live from the Ad Search Terms sheet · up to 25 terms per panel, or fewer if fewer qualify
🏆 Top Performing
ACOS < 40% · sorted by sales
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🔥 Wasted Spend
No sales · sorted by spend
| Term | Spend | Clicks |
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💡 Opportunities
High conv, underinvested
| Term | CVR | Spend |
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⚡ CPC Rising
Biggest jump vs prior month
| Term | Prior | Current |
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AI PPC Insights
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Organic
Keyword rank tracking · Fastest path to page 1
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